Transactional sending is free (announced Q4 2025), and the free tier includes 1,000 subscribers with a monthly send allowance. You pay for marketing features and audience size, with paid plans from around $49/month.

Review

SaaS lifecycle

Loops review

Name: Loops review
Item: Loops
Rating: 4
Author: Priya Nair

Lifecycle and broadcast email built for SaaS, in one platform.

By Priya NairFebruary 12, 2026Updated May 22, 20266 min read

Cadence rating

4.0

Visit Loops ↗

A clean, modern take on SaaS lifecycle email. Younger than incumbents, but the all-in-one model is compelling for product teams.

Best for: SaaS teams that want transactional and marketing email together
Pricing: Free transactional + 1,000 subscribers; paid from ~$49/mo
Category: SaaS lifecycle
Links: Website Docs Pricing

Loops is what happens when product teams tire of wiring a transactional API to a separate marketing tool. It combines transactional sends, onboarding sequences, broadcasts, and segmentation in one SaaS-focused platform.

Strengths

Transactional + onboarding sequences + broadcasts + segmentation in one product
Free transactional sending (announced Q4 2025); pay for marketing features
Event-driven model that scales with your product
Clean visual loop builder and approachable UI

Trade-offs

Younger and less battle-tested than incumbents
No native React Email superpower like Resend
Best for SaaS lifecycle rather than ecommerce revenue flows

What Loops is

Loops is a modern lifecycle and broadcast email platform aimed squarely at SaaS. It unifies what teams used to stitch together: transactional sends, onboarding sequences, broadcast campaigns, and audience segmentation in a single product with a clean visual builder.

In Q4 2025 Loops made transactional sending free, so you pay for marketing features and audience size rather than per transactional send. Its free tier includes 1,000 subscribers and a monthly send allowance, with paid plans starting around $49/month.

Loops vs Resend

Resend and Loops are often compared but solve different problems. Resend is a transactional API with the standout React Email integration; Loops is a marketing-plus-transactional platform built around SaaS lifecycle. If you need drip campaigns and broadcasts, Loops is the clearer fit; if you need code-first transactional delivery and React templates, Resend wins.

The verdict

Loops is a strong choice for SaaS teams that want lifecycle and transactional email in one place without assembling a stack. It's younger than the incumbents, but the all-in-one model and free transactional tier are compelling. Ecommerce brands chasing revenue flows should still look at Klaviyo first.

Frequently asked

Is Loops free?: Transactional sending is free (announced Q4 2025), and the free tier includes 1,000 subscribers with a monthly send allowance. You pay for marketing features and audience size, with paid plans from around $49/month.

The Cadence brief

Email intelligence, roughly monthly.

New guides, fresh tool reviews, and the deliverability changes worth knowing — no spam, one-click unsubscribe, and nothing sold.

Sources & further reading

Loops — product site — Loops
Loops vs Resend comparison — Mailflow Authority

Priya Nair

Contributing writer, AI & design

Priya is an email designer and developer who covers AI generation, brand systems, and code-based email for Cadence.